Bringing together new age entrepreneurs from the brand activation and experiential industry, EEMA (Event and Entertainment Management Association) presents its unique annual convention, EEMAGINE 2014, this July. In its 7th year, the convention is set to take place in Kochi from July 18-20, bringing together the biggest names onto one unified platform. EEMAGINE 2014 provides an insight to professionals from across the country on the best practices of the events and experiential marketing over 3 days. EEMA currently has an enviable set of members from across the country.

Attended by over 300 key members from within the industry, every year the mammoth convention reiterates EEMA’s position in the Experiential marketing space as the only organization representing India’s Event and Experiential predict emerging trends, knowledge share and an exchange of ideas, helping to develop and nurture the ever-growing experiential marketing industry which is today estimated at over 20,000 crores (US$ 3 billion).

Speakers presiding over the three-day convention include prolific names who will share useful insights related to their fields and throw light on relevant issues impacting the industry. One of the main highlights of the convention would be an enlightening session by Raj Kumar Jha - National Creative Director, Ogilvy Action who will dissect “Abki Baar Modi Sarkaar”, a campaign which went on to re-write the democratic narrative of our country in recent times. Focusing on the current era’s digital invasion, Mr. M. A Parthasarthy - Chief Client Officer, Mindshare will speak about digitizing events alongside Mr. Arvind Gupta – Head IT cell - BJP, who will share the secret behind how Digital Media became BJP’s election-winning Creative Guy is scheduled to speak on - "Creative Concept Development for Event Experience: Ensuring the Emotional Bond with Strategic Message” while Ashish Pherwani, Partner Ernst & Young will speak on Future - Proofing the Indian Events Industry sharing the results of EY's survey of 20 leading Indian advertisers & their expectations from event management companies, followed by panel discussions with industry CEOs.

An industry panel discussion on Decoding Domains with a focus on domain specialization which has taken up a new dimension today, will delve deeper and unravel exciting opportunities of growth and expansion for the events industry.

Another veteran, Harish Bijoor will also talk about issues plaguing the industry, challenges as well as what can the industry do to be future ready. Sessions also include Visual technologies- Past, Present & Future by Suresh Madaan, Emerging Trends in the visual landscapes of the Wedding Business. The inspirational speaker Moustafa Hamwi will bring into limelight sessions focusing on Art of storytelling and Powerhouse Speaking, Value of clear vision for leaders and teams, a theatrical talk on Cavalli to Manali and a workshop on Discover your true passion.

Adding to the excitement, each of the nights will see live entertainers and music acts from leading musical powerhouses including, Usha Uthup, Shankar Mahadevan, KK, Adnan Sami and Arijit Singh.

As a finale to the coming-together on 20th July, EEMAGINE 2014 will honour and recognize exemplary work in the Event & Experiential Marketing space across 25 categories at the annual EEMAX Awards.

EEMAX Categories:

1 - Best Signature Event

2 - Best Public and Outdoor event

3 - Best Televised Event

4 - Best New IP - Event or Activation

5 - Best IP - Event or Activation

6 - Best Product/Service Launch Event

7 - Best Conference

8 - Best Wedding

9 - Best Space Design

10 - Best Public Awareness/CSR Event / Activation

11 - Best Road Show

12 - Best Mall Promotion

13 - Best Consumer Activation Program

14 - Best School Contact Program

15 - Best Product Launch Activation Program

16 - Best Use of Technology in an Event

17 - Best Use of Digital Marketing for an Event or Activation

18 - Best International Event

19 - Best Internal Communication Campaign / Event

20 - Best Integrated Communication Program

21 - Best In-Store Promotion

22 - Best Dealer Activation Program

23 - Best Social event (other than wedding)

24 - Best Destination Wedding

25 - Best Space Décor