With an aim to chronicle and promote India’s flourishing hip-hop scene, leading music magazine Rolling Stone India and digital media firm Qyuki have joined hands to launch #HaqSeHipHop, a first-of-its-kind multi-platform property.

#HaqSeHipHop will celebrate the success stories of India’s top hip-hop artists, visionaries and emerging talent by means of an audio and video podcast, an inspirational video series, masterclasses and pan-India concert series.

The featured artists in #HaqSeHipHop include breakout rappers Naezy and Prabh Deep, producer Sez, hip-hop collectives Swadesi, Dopeadelicz, Khasi Bloodz and more.

Rolling Stone India and Qyuki have been early supporters and stakeholders in India’s hip-hop ecosystem from its fledgling days, and with #HaqSeHipHop, both endeavor to give the diverse hip-hop voices in India a definitive mouthpiece they can claim as their own.

Long before hip-hop attracted mainstream attention, Rolling Stone India consistently employed its editorial platform to promote talent and report every development in the scene -- the magazine was the first to famously feature emerging hip-hop talent on its cover in 2016, following it up with another cover in 2019.

Says Nirmika Singh, Executive Editor, Rolling Stone India, “The #HaqSeHipHop property is our way of honoring the hard work, hustle and hope in hip-hop. We are at the cusp of a music revolution in India and its biggest impact is currently being witnessed in hip-hop. As curators of pop culture, we want to tell as many compelling stories as possible – via podcasts, gigs and masterclasses.”

The multi-platform property is built on four pillars:

#HaqSeBolo Podcast: 

The first-ever hip-hop audio and video podcast in India launched by an editorial platform, featuring candid conversation between India’s most influential artists and Rolling Stone Executive Editor Nirmika Singh.

#HaqSeDekho Video Series: 

A high-impact inspirational video series where artists share their methods, breakthroughs, hacks and more.

#Haq SeSeekho Masterclass:

Hip-hop workshops conducted by top artists at the After School of Hip-Hop run by The Dharavi Dream Project. It is Asia's largest hip-hop school where over 100 budding artists learn rapping, bboying, beatboxing, DJing and graffiti.

#HaqSeHindustan Concert: 

Multi-city gigs featuring pan-India talent from North, South, West and East and North-East.

Watch the promo for #HaqSeHipHop: 

https://www.instagram.com/p/B3aTvXxAer5/?igshid=18joht5v7jxu