AAHO!! India’s first urban music channel has launched its theme song AAHO Mitran Di Yes Hai by Indian rapper Badshah featuring Bollywood actress Nidhi Agerwal. This is the first time that five brands have been integrated in a theme song. Within three months of its launch, AAHO has released its theme song, positioning it as a youth anthem dedicated to free-spirited and tension-free youth.

The theme song has been song sung, written and composed by India rapper Badshah and video is made under direction of Baljinder S. Mahant.

The channel AAHO!! Music is backed by singer Badshahand Baljinder S. Mahant, a veteran in the TV and Music fraternity. The channel is programmed with the mix of Hindi, English, Punjabi and other trendingregional and international songs.

Talking on the launch of the theme song of AAHO!! Music, Badshah said “I had to carve my way in the industry because there were fewer platforms when I entered the industry. I know how important a platform is for anybody who wants to boast their talent. With AAHO!! which is a larger than life project, the one who truly deserves the limelight will not go unnoticed.”

The music video AAHO Mitran Di Yes Hai is fresh with bright colours which will attract the young. Despite being a theme song, the song has the catchy lyrics and signature step which can make it a party anthem.

Swaraj (Tractor brand), Cornitos (Chips brand), Madame (Apparel brand), Ubon (Gadget brand) and Cool Lip (Mouth freshener brand) are the five brands which are part of the song. Through the song, it will help the brands reach their target audience, majority of which is youth.

The song is directed by Baljinder S. Mahant and even Ponds theme song featuring Armaan Malik and Monali Thakur.

Here is the song link:

https://www.youtube.com/watch?v=dfkiYirA85A