Radio City concluded its recently launched activity #MissingFootpath, a drive to make pedestrian zones that have been inaccessible due to illegal encroachment by hawkers, ongoing construction etc. Kar Mumbaikar has been one of Radio City’s flagship initiative since 2 years that highlights civic issues and help find ways to redress the problems by collaborating with listeners and civic bodies. #MissingFootpath is a latest initiative executed successfully under the Kar Mumbaikar umbrella that aimed to make life convenient for pedestrians in Mumbai.

The #MissingFootpath activity was kickstarted on Radio City’s morning show Kasa Kai Mumbai hosted by RJ Salil and RJ Archana’s,that airs Monday to Saturday, 7:00 am to 12:00pm. Through the campaign, the duo urged Mumbaikars to share a picture of the missing footpathsin their respective areas on Radio City’s social media handles with #MissingFootpath, post which, RJ’s along with the Radio City team visited various areas, connected with the local authorities to tackle the issue.Within 2 weeks of the campaign, Radio City received an overwhelming response from Mumbaikars, and the authorities have initiated the process to free Mumbaikars from the menace. A temporary footpath has been constructed between BKC and MTNL junction in a week of intimation to the authority, also an illegal encroachment by hawkers was removed at the Goregaon film city road and broken paverblocks on a footpath at Mahim were replaced by new paver blocks, marks the success of the initiative.

Through various activities executedunder the Kar Mumbaikar umbrella like tree plantation initiatives, potholes filling, election awareness etc, Radio City has always stayed true to its brand philosophy of Rag Rag Mein Daude City. #MissingFootpath is an addition to the list that addressed a major concern faced by the Mumbaikars and make life convenient for them.