Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS) (“Eros” or “the Company”), a Global Indian Entertainment Company, today announced its partnership with UAE-based digital retail giant, Eurostar Group. The association enables the large diaspora from the Indian sub-continent and locals across GCC countries to access Eros Now’s vast content library of 12,000 plus movies, music videos, original shows, short format content Quickie and more.

The massive fan base of Indian entertainment content in the GCC markets can now take advantage of monthly and annual subscription packs of Eros Now from their nearest EUROSTAR-serviced retail outlet. The partnership promises to deliver entertainment and enhance customer convenience by offering seamless access to the premium OTT platform.

Expats from India, Sri Lanka, Bangladesh, Pakistan and Egypt living in UAE and other GCC markets are massive fans of Indian entertainment, especially Bollywood movies and stars. Eros Now, apart from offering a huge Bollywood film catalogue, is also known as the one-stop destination for regional films in Tamil, Telugu, Malayalam, Kannada, Gujarati and many other Indian languages. The Company’s direct-to-digital offerings, ground-breaking original shows and short-format content category, Quickie, further encourages GCC market consumers to avail subscription from EUROSTAR retail outlets.

Commenting on the partnership, Ali Hussein, CEO, Eros Now said, “We at Eros Now believe in constantly enhancing consumer experience and expand reach by partnering with relevant leading brands globally. The partnership with Eurostar is a testament to our endeavour in offering easy accessibility and unparalleled entertainment to the massive consumer base across GCC countries. We are confident that with a plethora of choices as well as regional languages to choose from, audiences in the GCC will find there is no better place to go.”

Eurostar spokesperson (Shaan Jethwani, Executive Director of Eurostar) said, “We are happy to partner with India’s leading OTT platform Eros Now to offer their bouquet of content to our audience. The increasing demand for Indian entertainment content in GCC markets is the driving force behind this decision. With EUROSTAR’s legacy on Pay TV distribution, we envisage to deliver its vast entertainment content to a massive consumer base across GCC countries.”