Radio station 93.5 Red FM Bangalore recently received a national media award from the President of India Shri Ram Nath Kovind for its voting awareness campaign ‘Ab Watan Dabayega Button’. The campaign was awarded under Best Electoral Practices Award 2019 for carrying out an influential and informative drive. RJ Disha Oberoi, who led the initiative in Bengaluru received the award. Focused to create awareness around voting,this activity helped create a milestone in educating and resolving queries of youngsters who feel voting doesn't make a difference.

Red FM wheeled this campaign through its team of RJs who were appointed as ‘Youth Ambassadors’. These ambassadors reached out to the residents in nearby towns and villages. Besides national, the campaign echoed a great response in the Startup Capital. The campaign in Bangalore was spearheaded by RJ Disha who engaged with listeners via radio shows, seminars, and mock booths. The campaign overall ran seamless with a strong support from the RED FM Bengaluru network.  With the relentless support from the audience, the country echoed saying ‘Ab Watan Dabayega Button’.

On receiving the award, RJ Disha expressed her gratitude saying, “It’s an absolute honor to be recognized by the Election Commission of India for a campaign that worked in conjunction with the Chief Electoral Officer Karnataka, technology companies, colleges, the local civic body - BBMP, private cab and bus service organisations for first time voters and travelling voters alike. It’s not just a recognition not just for Red FM Bengaluru, but for the city and its people”

This thought led campaign stood unique with a significant support from the Election Commission of India that made roads into the mass, with radio playing the vital responsibility of creating platform for socio-political and cultural issues. Reaffirming its commitment towards a healthy society, Red FM generated maximum buzz around voting awareness.