Mars Wrigley in collaboration with music entertainment company Songfest, recently announced a brand-new music series ‘Doublemint FreshTake’.
The Hindi version Aadatein, composed by Gaurav Dagaonkar and sung by Nikhil D’Souza, is the first track from the series which is all set to be released on 11th February 2020.
The Tamil FreshTake titled Kanmani, sung by Abhay Jodhpurkar will be releasing on 19th February 2020 followed by a unique mash-up featuring both the versions. The lyrics of ‘Aadatein’ have been penned by Anurag Bhomia, while ‘Kanmani’ has been written by Ko Sesha.
Singer and songwriter Nikhil D'Souza, who is widely popular for ace Bollywood songs such as ‘Shaam’, ‘Mere Bina’ and ‘O Gujariya’ and ‘Vaaste’ said,“The melody of ‘Aadatein’ is influenced by contemporary pop, with very clever use of soft synths along with an undercurrent of the indie sound that I strongly associate with and when Gaurav played me the tune the first time, I immediately fell in love with it. ’Aadatein’ is a romantic ballad that takes the listener through some beautiful melodic highs and lows. I have personally not been able to get it out of my head and I am sure my fans are going to enjoy it thoroughly. Moreover, I loved the concept of this series where there is a different version of my song, sung by Abhay, in Tamil. And working on the mashup of the two versions was an absolute joy! I am just looking forward to performing it live at all my concerts now..”
Indian playback singer and a protégé of A.R Rahman, Abhay Jodhpurkar of Zero and Panipat acclaim adds on, “I was blown away when I heard Nikhil’s version of ‘Aadatein’ and I knew I’d have to interpret the Tamil FreshTake in my own way to make it unique. Ko Sesha’s guidance really helped and that’s what makes FreshTake really special and exciting.”
The track with its easy-going flair and dreamy melody is pegged to be the comforting love ballad of the month. With an underlying theme of hope and honesty, the aesthetically shot music video directed by Nina Srivastava and creatively supervised by Sanjeev Vig circles around the unconventional love story of a young working couple, one of whom is speech impaired and how they embark on a journey of self-discovery and unconditional love by overcoming their inhibitions and shortcomings.
Adding a glamorous touch to the music video will be popular actor Suraj Roy and television superstar Shivangi Joshi who will be making her much-awaited debut at the Cannes Film Festival this year for ’Our Own Sky’.
Expressing her excitement for her debut first music video, Shivangi Joshi lead protagonist of the highest-grossing show ’Yeh Rishta Kya Kehlata Hai’ said, “Music videos have been quite a rage these days and the reason perhaps why I have been selective about it till now. I always wanted my first music video to be a nice, soulful, romantic and relatable one. The song 'Aadatein' is a perfect mix and blend of each of them. I couldn't have asked for a better music video debut than ’Aadatein’ and I am sure everyone who watches it will totally relate to it.”