Globally, events have either been postponed or cancelled and most organisations have initiated work from home policy for their employees. In India, the government of metropolitan cities like Delhi, Mumbai and Bengaluru have passed orders to shutdown pubs, malls and theatres to contain the spread of coronavirus.

The spread and severity of COVID-19 has made various organisations analyse their businesses and take immediate actions to support their employees and customers. Since the outbreak of this virus, the media and advertising industry has beenadversely impacted too. In India, various brands have held back their marketing initiatives and are re-looking at their communications strategy.

Looking at the market situation, Red FM has taken a conscious decision to cut down on all additional costs. This involves not participating in industry awards this year owing to the current market scenario.While Red FM’s business is running as usual, they are taking precautionary cost cuts anticipating a tough Q1 because of Covid 19. For the time being, they have put all their on-ground events on hold. COVID-19 has not only created a health scare but has affected the experiential industry enormously.

But the station has launched an on-air initiative ‘Care Karona’ that puts spotlight on spreading authentic information about Coronavirus. Amidst an ongoing global health crisis, it has become more important to protect and safeguard everybody irrespective of their professions. With a similar vision, Red FM is encouraging their listeners to become facilitators of correct information by educating their maids, drivers and everyone who is in direct contact with people to contain the ripple effect of virus.

The engaging campaign involves various RJs doing 20 seconds speed links in their shows with an alarm that highlights the importance of hygiene. Apart from this, their RJs are largely supporting WHO’s ‘Safe Hands Challenge’ on social media asking people to wash their hands for 20 seconds at regular intervals to avoid infection. Also, there will be interviews conducted with medical experts on-air and on the station’s digital app to tackle the fake news and bust myths on the Coronavirus pandemic.

Since safety begins at home, and Red FM has rolled-out work from home option for all their employees including its RJs. Keeping staff’s health on priority, technical alternatives have been made available on laptops to ensure smooth operations to produce on-air programmes.

While maintaining hygiene and social distancing have become few important precautionary measures to stay safe from the virus, Red FM’s campaign ‘Care Karona’ is a step towards sharing right information in this crucial period.