Shemaroo Entertainment Ltd., has announced the launch of a new Free To Air Hindi General Entertainment Channel – Shemaroo TV. The commencement of Shemaroo TV reinforces the vision of Shemaroo Entertainment’s corporate philosophy ‘India Khush Hua’ by bringing complete family entertainment content that appeals to all age groups. Shemaroo TV kicks off with a curated collection of some of the most admired shows that embrace universal emotions. These include shows like Devon Ke Dev… Mahadev, Great Indian Laughter Challenge, Ssshhh… Koi Hai, Zabaan Sambhalke, to name a few.

Launching on 1^st May, Shemaroo TV will be available on DD Free Dish, other major DTH and cable networks.

Targeted towards family audiences, Shemaroo TV will bridge the entertainment gap.In this unprecedented time when the entire nation is under lockdown, Shemaroo TV comes as a hope for the audience to watch these popular shows. In the first phase of the launch, the content catalogue will comprise of popular shows from the following genres:

Popular actor Karan Veer Bohra whose show will air on the channel said, “Viraj will always be a very special character for me. Initially when the role first came to me, I was very sceptical of playing that part but said yes anyways because it was challenging and had many shades and nuances that really intrigued me about the way his mind mainly functioned. The character gave me a very love-hate feeling towards him, and I was sure that the audiences would feel the same about Viraj too!  I wanted to play a character that gave me all the liberty to portray the dark and light shades of topics such which are hidden in the interiors of big homes in our society, and portraying Viraj gave me the chance to showcase exactly what I had wanted to” 

Congratulating on the launch, the famous TV actor Gurmeet Choudhary said, “These are tough times and we all should stay together. What we as actors can do is entertain our audiences and the launch of a new TV channel will actually be the best solution for all our entertainment needs. I must say, The launching is at a perfect time when the entire nation has limited access to entertainment. So I urge everyone to tune in to the channel on 1st May and enjoy all the shows together. Also don’t forget to catch me with my Geet in the serial ‘Geet Hui SabseParayi’.”

Consumers can tune-in to Shemaroo TV on their DTH and Cable networks starting 1st May, 2020. The channel will also be available on ShemarooMe, Shemaroo’s very own OTT channel.