Fear, anxiety and tension is running high in densely populated areas owing to the ongoing lockdown. With significant risks of the rapid spread of COVID-19 in such areas, young rappers hailing from Dharavi, have come together to create a unique trilingual rap anthem. Using music as a powerful medium to educate this community, the upbeat anthem in Hindi, Marathi and Tamil, serves as a clarion call for inhabitants in these areas to co-operate with state aided efforts to curb the spread of the deadly pandemic.

Directed and conceptualized by Joel D’Souza and written, composed and performed by MC Altaf, Tony Sebastian aka Tony Psyko of Dopeadelicz and Nishant Mohite aka Bonz N Ribz of 7Bantaiz, the rousing video features popular cinema personalities such as Ajay Devgn, Akshay Kumar, Atul Kulkarni, Dia Mirza, Rana Daggubati and Suniel Shetty, who are seen lending support to the initiative.

 The lyrics of the song aptly coax inhabitants residing in densely populated regions to adopt safe and healthy measures despite their confined living conditions. Produced by Gully Gang Entertainment, the rappers reinforce the message that it is essential to aid the efforts of frontline workers who are working tirelessly to protect the citizens.

The song is supported by The Bill and Melinda Gates Foundation and the ATE Chandra Foundation, who have been working relentlessly with the government to ensure adequate provision of food and medical aid in these densely populated regions.

Divine , hip hop artist and founder Gully Gang Entertainment states, “ As one of the representatives of the hip-hop community of India, we are extending a small gesture towards the COVID warriors and spreading awareness amongst people residing in the densely populated areas on the importance of staying home and staying safe. I appeal to the Indian youth, to help others around them, especially senior citizens and co-operate with the police, local administration and healthcare officials who are selflessly rendering their services to keep us safe and mitigate the spread with an aim to eventually overcome this pandemic.”

The anthem and music video are a part of a larger #StayHomeStaySafe campaign supported by the Bill & Melinda Gates Foundation and the ATE Chandra Foundation that seeks to unite communities in densely populated areas in the fight against coronavirus and inspires a behavioral change using a combination of rich media assets, social media platform tie-ups and on-ground associations.

The campaign will leverage community persons to act as liaisons between patients and their family at all quarantine and isolation centres and activate targeted social media campaigns across platforms including TikTok, Facebook, WhatsApp and YouTube to ensure safety and health messages reach all members of the community. Apart from the video, the campaign also comprises of posters on social distancing and wearing masks, and animation videos based on PSA guidelines on how to live in overly dense populated spaces.