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15th May, 2020
‘Hooked on Books’ to engage listeners during lockdown

Radio station 93.5 Red FM has collaborated with Penguin India to launch a new podcast ‘Hooked on Books’. The podcast will engage Red FM’s listeners with award-winning authors to revive their love for books amidst the lockdown. There is a compelling line-up of authors to keep you hooked to the podcast – Ruskin Bond, Ravinder Singh, Sonia Singh, Shiv Aroor, Manisha Koirala, Namita Gokhale, Raageshwari, Cyrus Broacha, Durjoy Datta, Luke Coutinho, Anand Neelkantan and Esha Deol.

From light-hearted conversations, to engaging with renowned writers about their writings, this podcast is a perfect audio fix for people who like to delve beyond the books. Red FM RJs will talk extensively with these well-knownauthors to give listeners a sneak-peek into their bookshelves and their writing journeys. The podcast will be available on Red FM India app.

Speaking about ‘Hooked on Books’, Preeti Chaturvedi, VP- Marketing and Strategic Alliances, Penguin Random House India, said, “Books have a way of being relevant across time periods and formats. And here was an opportunity to engage with a fresh audience through the medium of podcast around books. With this partnership, our authors will take the audience through a journey of stories and help add a touch of positivity in these trying times.”

 


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