‘If Pappu can’t dance, don’t make him’.

When the internet spread to developing nations, it was like a text avatar of TV. Few big entities controlled what was on it. People, just consumed. Then the first-generation 'bloggers' started to change this. Internet could now be used to express oneself.

As this was happening, another trend of 'apps' on 'smartphones' started to spread. These apps were developed in the US and China and were lifted-and-shifted to India. Features were force-fitted to 'Indian sensibilities' by-product managers who were having black coffee to wake up.

Roposo, on the other hand, is a product of Indian minds and consists of members who come from various parts of India and understand the diversity that gives a texture to our society. This foundation is crucial in building a video product for India. One could argue that AI/ML techniques could 'understand' true India and make an addictive product. Reoso believes technology is just a tool, it will enforce the ideals of the team using it. If 'data' could decide what products should be made, they would have no soul.

Everyone wants to share themselves in their unique way, and they should feel comfortable in doing so. Just because 'lip-syncing' is trending, everyone need not start creating such content, a soulful poem recital would still work better for many. The app channels create a variety of themes around which different communities are formed. These communities use the same app camera tools in interesting and unique ways to express themselves. The team is working very hard to make the camera simple but very powerful with contextual filters and quirky effects.

All of us laugh, cry, curse and express best in our mother tongue, that is why it was very crucial that being a short video entertainment platform, to support vernacular languages. Millions of people across the length and breadth of India engage in their languages with communities of their choice on Roposo.

So, what are you waiting for, come and become o Roposo Star.