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28th June, 2020
Ritviz springs a new track ‘Raahi’ for the Pride Movement

Electronic music producer Ritviz recently created Raahi, a Pride anthem and music video to celebrate LGBTQIA+ identities and Pride at Home.

The music video features real people across the gender, sexuality, and gender expression spectrum, exploring the assertion of identity and the freedom to live authentically. As we know, the world’s largest and most important Pride events have been postponed, and everything looks and feels different this year. In the absence of any IRL Pride meetups, everyone deserves to be seen for who they are, meet someone new, and do so as their authentic selves.

This video features real community members and displays how human connections are enduring and transcend community, physical, geographical, gender, and sexuality barriers. While the current circumstance is unprecedented, it shows us how having to stay at home doesn’t mean disconnecting.

Music producer Ritviz on creating Raahi as a celebration of Pride From Home, “For me, this was a no brainer. I'm humbled to be part of this celebration, and it feels amazing to be able to contribute in my own way.”

During a time like this when self-love, self-esteem and confidence levels are running at an all-time low, this film is exceptionally important to make a statement. Pride means to love and support each other. It’s a celebration as well as a form of resistance.

Click on the link below to watch the video:

https://www.youtube.com/watch?v=h6ENMyXWrcE


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