Amidst the bustling goings on at the Lakme Fashion Week at the Palladium Hotel in Lower Parel, a different kind of event took place on the weekend.

Sachiin Joshi along with actor Boman Irani promoted anti-smoking at Lakme Fashion Week. Goa Nicofix is a type of ‘Nicotine Replacement Therapy’ also helping to reduce nicotine cravings and is one of the products by Viiking Confectionaries, the CMD of which is actor Sachiin Joshi. 

Both Sachiin Joshi and Boman Irani were present at the press conference to promote the product look dapper in suits.

Sachiin adds, every human body has nicotine levels in already in them and the consumption of cigarettes adds to the levels which makes us lethargic and reduces our stamina". 

On his association with Goa Niofix and him being chosen as a brand ambassador actor Boman Irani says, “Sachiin here has chosen one of the youngest actors in the industry as a brand ambassador! (jokes apart) Goa NicoFix is a product which will help consumers to kick the butt! Smoking is the most difficult habit to cut down on and is much more difficult than alcoholism to give up according to statistics in India. But today’s generation is much smarter and careful about their health. Also the people from our generation have stopped smoking and have become conscious about their health, diet and fitness.I personally think this is cooler way of kicking the butt as one may put it. It’s a wonderful cause and I am extremely happy to be a part of it”.

On checking about his part in the ad for Goa Nicofix, Boman quoted, “An advertisement has also been shot where I play Yamraj who always cribs about not being able to go on a holiday since he has a lot of death pickups to take care of, owing to smoking and its ill-effects. I therefore request people to use Goa Nicofix which will help them give up smoking, so the Yamraj (which is me) can lead an easier and carefree life”.