Following the Billboard and Triller Partnership on Best Weekly Triller Charts in the US and Worldwide, Triller has helped Indian artists such as Armaan Malik, Diljit Dosanjh, and Tesher cross global shores by using their popular photo and video sharing platform to launch their latest tracks and consequently attain international milestones.

Triller’s impact in providing Indian artists with a worldwide platform is apparent. All three continue to dominate Billboard’s Top Triller Global Charts, alongside A R Rahman’s Dil Bechara, for 4 weeks running; whilst building a combined viewership of over 97 M+ worldwide views for these song launches on the app.

As global chart watchers will now notice, this is an iconic move for India and its artists. Triller has leveled the playing field by enabling multiple multilingual Indian artists to, for the first time ever, simultaneously and persistently feature on a globally reputed list alongside tracks by other multinational platinum artists such as DJ Khaled and Drake, Cardi B, Miley Cyrus, and Post Malone amongst others.

This is deeply significant, as just a few years ago, Indian musicians making it big internationally seemed like a distant dream. Triller has offered India what no other app could thus far - increased democratization in the discovery of its music across global shores, by helping homegrown talent bypass traditional gatekeeping and earn some long-overdue recognition overseas. With Triller, musicians have not only found a staging ground for hits, but a home to launch full-fledged, international careers.

The app has unlocked the secrets to social streaming, by closing the loop between viral videos and music streams. It enables artists to stream full-length songs within the app, while receiving full streaming credit when a video goes viral - a development so lucrative, it is bound to attract more desi talent.

Triller’s envious list of International investors and strategic partners worldwide, already includes artists such as Snoop Dogg, The Weeknd, Marshmello, Lil Wayne, Juice WRLD, Young Thug, Kendrick Lamar, Baron Davis, Tyga, TI, Jake Paul and Troy Cartner, among others. The app’s network is steadily encouraging a new cultural wave that aids native talent to find galleries across shores.

Singer-songwriter Armaan Malik’s #next2mechallenge based on his new hit song ‘next 2 me’ was uploaded on Triller in early July 2020 and has garnered a good number of views on the app to date. "The past few months have been tough for everyone, especially for those who are away from their loved ones. With 'next 2 me' I wanted to capture that feeling of missing someone but in a light-hearted and hopeful manner. I believed that the listeners would relate to it and it was heartwarming to see how so many people have made the #next2mechallenge on Triller their own in various ways with the videos they’ve put out,” he says.

An excited Tesher mentions, "Seeing my debut original single go viral and hit millions of views and streams is a special moment. For a new talent as myself, it's promising to be discovered by a Major - Sony Music, India through my song Young Shahrukh. I'd like to thank everyone who supported the song and helped make this feat a reality. My tracks tend to blend cultures together to express how, even though spread across the globe, music is one language that brings everyone together. Triller allows me to reach that global audience that is able to appreciate this.”

Global sensation Diljit Dosanjh has also recently touched #1, with his Triller video on G.O.A.T.

Released by Sony Music Entertainment, A. R. Rahman's Dil Bechara has also been on the chart for 4 weeks (and running) with over 10.8 M views on Triller.