Dolby Laboratories, Inc. (NYSE: DLB) and New Theatrestoday announced that New Theatres has installed Dolby Atmos^® cinema sound technology in two of its screens. Located in Trivandrum, New Theatres is one of the oldest and most prestigious theatres in the city. Filmmakers use Dolby Atmos to place and move sounds anywhere in the movie theatre, including overhead, to make film audiences feel as if they are inside the movie and not just watching it.

Commenting on the launch, Mr. S. Murugan, Managing Director, Merryland Cinemas, said, “New Theatres is proud to work with Dolby to implement the groundbreaking Dolby Atmos sound technology. This marks another significant milestone for us as we continue to offer the most innovative cinema technologies to our patrons, ensuring a multidimensional sound experience to movie lovers in India. We are confident that Dolby Atmos will prove to be one of the main attractions for audiences.”

Dolby Atmos has quickly become the preferred choice for next-generation sound in the cinema, with major studios, award-winning filmmakers, and exhibitors from around the world embracing its approach. Unlike traditional channel-based sound systems like 5.1, 7.1, and 11.1, which require filmmakers to think about the number and location of speakers, Dolby Atmos allows them to simply designate where in the cinema space each sound should be placed or moved to make audiences experience the film as if they were within its world.

“With Dolby Atmos audiences are no longer watching a movie, they are experiencing it,” said Mr. Ashim Mathur, Director Marketing, Dolby Laboratories India. “We are very excited to work with New Theatres to bring what we hope is the ultimate cinematic experience to moviegoers in Trivandrum. We are confident that moviegoers will go back again and again to New Theatres for the extraordinary experience that only Dolby Atmos can deliver.”