Tiger Shroff, India’s biggest youth Icon and now the new music sensation on the block, joined Triller, to be the go-to entertainment platform for consumers and creators alike, with his first-ever single Unbelievable.

The track, which was released and presented by the new-age pop music record label Big Bang Music, has been ruling hearts on the Triller platform, credited to the gamified and interactive challenge kick-started by Tiger asking his fans to share interesting videos depicting how truly ‘unbelievable’ they are, unlocks levels to get Tiger to witness exclusive BTS content. The vibe of the challenge was crafted to ensure users are offered a unique opportunity to engage with the track, beyond the usual unilateral launches, with thrilling rewards in-store at each stage.

The overwhelming fans’ responses led to, Tiger finally joining the app, unlocking phase one successfully, much to their excitement. Following this, the next milestone ensured the unveiling of exclusive behind the scene content including the making of the track, Tiger’s thought process while creating the song and other bytes. In its 4^th week now, the challenge continues to witness immense participation from users across genres of content – dance, fashion, beauty, fitness, music, comedy, amongst others, garnering a staggering 35MN views so far! To top this, five best entries will stand a chance to win personalized video messages & signed merchandise from Tiger himself. 

The man himself, Tiger Shroff, said “The experience of the #YouAreUnbelievable challenge has been amazing. I’m so grateful to the entire team that has worked on this and helped my track, reach where it has. It has been humbling, to say the least, to witness my track on the Top Billboard Global charts. Here’s to making more music!”