Eros STX Global Corporation (NYSE: ESGC) ("ErosSTX"), in a bid to claim its curatorial authority in the music space, recently announced a contemporized brand identity for Eros Music - 'Eros Now Music'.
The remodeled destination comes with the power of synergies of Eros Studios and the OTT platform - Eros Now which will aid the brand by supporting its existing music library, new originals, non-films music and independent artists across languages and genres, thus elevating its current position. This exciting news is certain to bring delight to music aficionados, providing them access to an extensive music library with a plethora of genres to choose from.
Music has always played a pivotal part in culture and everyday lives. It is a reliable way to capture an audience engaging with the content they love. In a country which celebrates the diversity of music, the new, modernized brand will provide an unparallel opportunity to new and emerging talents from across the country to launch their music on the platform and connect with a global audience. The growing demand for independent artists, non-film music, and songs in different languages also enable Eros Now Music to not only cater to audiences varied choice of music but also continue to create the most sought-after destination for new and established musicians within the country.
Eros has also appointed Rajitta Hemwaani as Business Head – Music, who will be responsible for driving the business of Eros Now Music, overlook content creation and acquisition.