Graffiti Collaborative, a Bangalore based creative agency providing 360 degrees creative marketing solutions, have created a Responsible Drinking campaign for Taxi For Sure, a popular radio cab operator present pan India called Talli for Sure.

The idea of the campaign is for people to get talli (drunk) with Taxi For Sure being there to get them home safely in their radio cabs. The aim is to encourage people to book radio cabs when they go out partying in order to reduce drunken driving incidents.

As a part of this campaign, the team decided to make a Bangalore version of the #Selfie video, originally made by the popular EDM group – The Chainsmokers. They asked selfie lovers to meet at Hoppipola in Bangalore on 18^th July and help make the Selfie video. The response was tremendous. People showed up in huge numbers and they received over 300 selfies to be included in the video.

The video was finally launched on the 10^th of September. Prior to this, they have started creating a buzz on popular social media platforms such as Facebook, Twitter and Instagram.

You can view the video here - http://youtu.be/l7QulgFrIL4