Samsung Electronics Co. Ltd. today announced the launch of Club Samsung 2.0, a digital entertainment store front spanning music, movies, videos and mobile TV under its MSC (Media Solutions Center) division. The application with its intuitive interface provides easy access to content even in an offline mode for a seamless user experience.

Commenting on the launch, Mr. B.D. Park, President & CEO, Samsung South West Asia said, “With this launch, we reaffirm our leadership in customer-centric innovation, which is at the core of all the product development that we undertake. As an industry leader, Samsung isaddressing the need to provide high quality digital content by working closely with content providers and ecosystem developers. The new offering from our Media Solutions Center (MSC) division will not only provide unparalleled user experience but will set a new standard in the mobile entertainment space.”

Commenting on the launch, Mr. Tarun Malik, Director of Media Solutions Center-South West Asia, Samsung Electronics, said, “We have invested significant resources and efforts in ensuring that Club Samsung 2.0 delivers a world-class experience to our customers. Whether it’s the single hand operation or the ability to play online and offline content at one place, there are a lot of features that will excite our customers. We will continue our relentless focus on product innovation tofurther boost our leadership in the software and services domain.”

Single Destination for all entertainment needs:

At launch Club Samsung 2.0 customers can access content across multiple languages withhundreds of Movies and Videos, thousands of Songs and Mobile TV with over 90 channels. We will continue to scale this up aggressively to give our customers the widest possible repository of content.

Using the Samsung account sign-on, customers can take their profiles with them across devices and form factors. This means that the personalization that customers create in terms of favorites, playlists and their preferences through explicit and implicit profiling, all travel to any device the customer signs-in using their Samsung account. Upto 5 devices are supported through a single user ID that spans Smartphone, Tablets and TVs.  

Club Samsung’s content recommendations feature, “Discovery” has also been given a face-lift. Discovery is an intelligent algorithm which lets you select a playlist according to mood, era, language or genre and auto updates the playlist when fresh content is added to the store. Club Samsung supports content in Hindi, Punjabi, Bengali, Tamil, Telugu, Kannada, Malayalam, Marathi and Gujarati.

Integrated Media Environment (IME) and unified powerful player:

Club Samsung 2.0 has a unified player for all offline and online content. Club Samsung scans the device for all available media & brings them under a unified media player. Customers can enjoy their entertainment whether they are connected to the internet or offline without switching media players for a truly seamless experience.

Club Samsung’s new media player allows multi-tasking such as synchronous browsing, social sharing, comments, provides recommendations and supports minimized version for both Audio and Video formats according to bandwidth.Effortless browsing with one hand operation:

With a jog dial shaped music player, customers can interact with the player using only their thumb for a one hand operation. Universal drawer helps customers access Club Samsung 2.0 functionalities & section with just one hand making the experience effortless.

Availability:

Club Samsung 2.0 is compatible with14 Samsung devices currently scaling to 33 devices in a few months. It will beavailable for download starting September 30^th 2014 from Galaxy App Store.