India’s largest radio network 92.7 BIG FM and Dabur Honitus, the leading natural cough and cold brand from the House of Dabur, recently announced the launch of a mega nation-wide hunt to identify the most talented child radio-jockey.  This massive talent initiative, christened ‘Dabur Honitus BIG Junior RJ’, will be conducted across the country and will help identify RJ-ing talent in children between 6 and 14 years of age. A number of children across cities will be auditioned for the role and the winners will be given an exclusive chance to host the shows on 25^th December 2013 (Christmas Day).

This month-long campaign, which concludes on 25^th December 2013, will audition children from several schools per city. The kids will be judged on parameters such as spontaneity, delivery and diction, smartness, general knowledge and RJing ability. 92.7 BIG FM and Dabur Honitus will select 5 young RJ’s per station who will get a chance to host a show with 92.7 BIG FM RJs.

Bringing the excitement of reality shows to radio, this initiative will give parents the advantage of being actively involved in grooming their young ones to stand out in the contest. The program will give children a fantastic new opportunity to display such skills that are often overlooked and prized in radio jockeys. While 92.7 BIG FM gives this opportunity to its listeners to enjoy listening to the radio channel in the delightful voices of children, Dabur Honitus ensures that these voices are not subdued and stay as delightful by keeping cough and cold at bay. Hence both brands discovered excellent synergies and a perfect fit with this property.

Commenting on this new offering, Mr. Ashwin Padmanabhan, Business Head – 92.7 BIG FM said, "92.7 BIG FM is proud to present an exclusive radio reality show like the ‘Dabur Honitus BIG Junior RJ’. Children today are extremely smart and talkative and are a delight to hear on radio. This national campaign endeavours to not only encourage young talent but also promises to bring fresh and exciting content to our listeners. We are confident of discovering RJs of the future through this exciting platform and thank Dabur Honitus for partnering on this venture."

Seconding him on the initiative, Mr. Anil V Kaushal, Category Head – OTC business, Dabur India Ltd. said:”Children are often friendly, highly observant and aware of their surroundings, spontaneous and quick to respond, enjoy talking to people, and do not have inhibitions. But health problems like cough, sore throat etc can interfere in their enthusiasm. Dabur Honitus is a non-drowsy cough formula that provides fast relief in cough and, therefore, is a friend that helps children to continue in their quest to learn and rise. Hence we found an excellent fit with this initiative. ”