The Fundraiser Week to raise funds for COVID-19 relief saw heart-warming support from the audience whose collective donations amounted to over Rs. 50 Lakh. 

As part of the campaign, a wide range of shows by popular creators covering genres like theatre, film, comedy, and dance were streamed on Paytm Insider. The artists contributed their time and talent to help raise funds for organisations working tirelessly for COVID-19 relief. The week-long multi-event fundraiser was well-received by the audience and concluded on 30th May, 2021 with a special online event, All For One.

The Fundraiser Week had over 90 engaging events that consisted of performances by 75+ artists. The multi-event fundraiser generated more than 112 hours of content for viewers and offered some unique shows.  Over 10,000+ viewers attended the show throughout the week. There were engaging sessions & events hosted by India’s well-known creators and organisations including Kala Ghoda, Satyanshu Singh, M.A.C Cosmetics, Tanmay Bhat, Zakir Khan, Kanan Gill, Biswa Kalyan Rath, Varun Thakur, Euphoria, Raghu Dixit, Ankur Tewari, Prajakta Koli, Shriya Pilgaonkar, Terrance Lewis Academy and more. They also encouraged viewers to contribute to a cause by listing multiple NGOs and organisations as beneficiaries of the fundraiser.  

The idea of the Fundraiser Week was to help maximum people through various NGOs and charities. The amount raised has been distributed to 20+ organisations including Hemkunt Foundation, Khaana Chahiye, SEWA for Artists, Feeding From Far, Friendicoes, Khalsa Aid, and more.