17th November, 2024
04th June, 2021Who can deny the fact that music has the power to heal? It has the power to unite and to lift people out of the lowest lows in life. The sudden, unexpected and unprecedented second wave of COVID has hit us all with a vengeance that has no parallel in living memory.
Asa musical tribute to the indomitable spirit of humanity Ummeedis a song of hope, sung by the superstar singer Shaan. The soulful, melodious song with deeply inspiring lyrics encourages you to join them in invoking the spirit of hope and solidarity.
‘Ayegi phir se subah
Dhal jayengi aandhiyan
Gayegaphir se jahan,
Mit jayengi dooriyaan…’
Ummeed is an effort to uplift spirits and spread the message to stay strong and keep hope alive that tomorrow will be a brighter day. It builds on the belief that we will together overcome this pandemic and #MitJayengiDooriyaan.
#MitJayengiDooriyaan has already struck a chord with audiences and has received an overwhelming response garnering a reach of over 10 million on all social media platforms. The hashtag is on Twitter’s top 3 trending list in India, and Ummeed, a song with a purpose, is being appreciated by people from different walks of life - be it the youth, medical fraternity, musicians or anyone who's looking for hope and a reason to smile.
The affect and reach of the campaign is evident in the fact that over 2000 people tweeted to appreciate the effort and shared the track on their social media handles with their followers.
On the launch of this campaign, Shaan, Bollywood playback singer and composer says “This initiative is very close to my heart as it has given me an opportunity to do my bit in spreading smiles during these tough times. Families have been separated, people have been struggling with depression and the pandemic has altered our way of living. Ummeed is a song that gives people hope that things will get better and we will reunite with families, friends, colleagues and get back to normalcy very soon. The music and lyrics are very moving and appropriate to the circumstances of today. This instantly touched a chord with me. It has been an extremely fulfilling experience collaborating on this project.”
Here is thevideo link:
