YouTube Music recently announced the launch of the 2021 Class of Foundry the global artist development program that helps independent artists use music and storytelling to engage fans across borders and build careers with their unique vision. Indian Hip-Hop duo, Seedhe Maut, is among the 27 artists representing 14 countries and a broad spectrum of musical heritage. Receiving the most applications ever, the 2021 Foundry Class is the largest to date. 

As part of the program, artists will receive dedicated partner support from YouTube and seed funding invested into the development of their content. The combination of access to resources and great teams enables artists to create and launch their music with greater impact and global reach.

“Hip-hop helped us articulate our hopes and ambitions and be who we truly wanted to be. We represent a generation that dares to dream and wants to live life on its own terms. With our music, we hope to give a voice to others like us who go against the grain and follow through on their convictions, whether that be as an artist, gamer, accountant, or whatever,” said Seedhe Maut. “Being independent grants us the freedom to evolve in any direction that we feel like. The downside of that can be that sometimes, great ideas get sidelined due to limited resources. Foundry helps remove some of those hurdles, and we’re extremely helpful to unleash our full creative potential onto the world,” they added.

Since its beginnings in 2015 as a workshop series, Foundry has supported more than 150 developing artists across 15 countries, including breakout alumni like Arlo Parks, Dave, Dua Lipa, Lime Cordiale, Gunna, HARDY, Natanael Cano, Novelbright, Omar Apollo, Rosalia, Tems and India’s Lost Stories.