Hungama Artist Aloud, recently announced the launch of a new property called, Musical Forces. As a part of this, the company will curate and release genre-specific content from leading artists and bands across the country every quarter.
Slated for a 15th August launch, Musical Forces, in its first instalment, will feature original songs created by 11 leading Rock bands. All songs and compositions will be available to stream on Hungama Artist Aloud, Hungama Music and all major music streaming platforms.
Hungama Artist Aloud has an eclectic mix lined up for the first edition of Musical Forces. This includes Malang The Band, Delhi Indie Project, Underground Authority, Oxygen on the Rocks, Kolkata Revolutions, The Grooverz, Tapas, Mannfarid, Chabuk,Amarabha Collectiveand Roohani.
Discussing the culture of rock music in India, Delhi Indie Project opined, “Rock, as a genre, has been an integral part of the Indian music scene. With the launch of Musical Forces, we are optimistic about further deepening this bond with our audiences. Each band has their own interpretation of rock, and having us all presented on one platform will, no doubt, help the listeners understand nuances and differences of the musical language better. We are glad to be part of the inaugural line-up.”
Talking about the content line up on Musical Forces, Zeeshan Khan from Malang The Band said, “We are excited to launch our band's first single as a part of Musical Forces.”
Talking about the first original song from Malang The Band,“Ishq KaJanaza” that is being launched with Musical Forces, lyricist Zakir Khan (Stand-up Comedian & Writer) said, “Ishq KaJanaza features a blend of heartfelt lyrics with soulful tunes. With Musical Forces, I hope the song touches millions of music loving hearts across the globe.”
Speaking about rock as a genre, Souvik Chakraborty from Oxygen On The Rocks said, “Rock as a genre has evolved to a great extent and has made its place in the Indian music culture. Over the years, we have seen a variety of creative and innovative ways in which elements of rock have been incorporated in not only fusion but classical music as well. It is this diversity thatwe presents music to our audience. With Musical Forces, we hope to reach out as many music lovers as possible.”
Musical Forces will launch on Sunday, 15th August and all content will be available for streaming on Hungama Artist Aloud, Hungama Music and all major music streaming platforms.