Amazon recently announced the availability of India’s first celebrity voice feature on Alexa with the legendary icon of Indian cinema - Mr. Amitabh Bachchan. Indian customers can choose to add Amit ji’s voice to their Alexa experience on Echo devices or by pressing the mic icon on the Amazon shopping app (Android only) for an introductory price of INR 149 for one year. Just say “Alexa, introduce me to Amitabh Bachchan” to start the purchase and interact with Mr. Bachchan’s voice using the wake word ‘Amit ji’.

The celebrity experience features content handpicked by Mr. Bachchan - stories from his life, a selection of poems by his father, tongue twisters, motivational quotes, and more. In addition to this unique and entertaining content, customers can also ask for music, set alarms and get weather updates in Mr. Bachchan’s signature style. For other tasks like shopping, general information, routines, smart home control, skills, and more, there’s Alexa.

Just ask, “Amit ji, play songs from Kabhi Kabhi'' or “Amitji, Sholay ke gaane bajaiye” or simply say “Amit ji, tell us a funny story” to hear some fun behind-the-scenes info. Immerse yourself in the world of poetry by just asking, “Amit ji, koi kavita sunaiye” or “Amit ji, recite Madhushala”.  Add a special touch to birthday celebrations with greetings in Amitabh Bachchan's voice - Just ask “Amit ji, it’s my birthday”.

“Working with Amazon to introduce my voice on Alexa was a new experience in bringing together the magic of voice technology and artistic creativity. I am excited that my well-wishers can now interact with me via this new medium, and looking forward to hear how they feel about this,” said Mr. Amitabh Bachchan.

Getting started with Amit Ji’s voice on Alexa

To enable this feature and start conversations with Amit ji’s voice, you need to be “introduced” by Alexa.

Here’s how:

Say “Alexa, introduce me to Amitabh Bachchan” and listen to the instructions

Confirm your purchase

Say “Alexa, enable Amit ji wake word” on Echo devices to enable this feature

On your Amazon shopping app (Android only), visit the Alexa section in the settings tab and enable “Amit ji” wake word

Ask Amit ji for music, poetry, joke, tongue twisters, and more

You can also ask “Amit ji, what can you do?” to explore more

Once setup, you can simply ask ‘Amit ji’ to inspire, entertain and cheer you every day. Amit ji’s voice experience today understands the same languages that Alexa can on your compatible devices. On your Echo devices, you can interact with Alexa and Amit ji in English, Hindi or both. To change the language, go to the device settings on your Alexa app or just say “Alexa, speak in Hindi” to your Echo device. On the Amazon shopping app, Amit ji and Alexa can interact in English only at launch.