Non-fungible Tokens (NFTs), essentially block chain-certified digital art, have been gaining immense popularity among brands, artists, celebrities, etc, both in India and globally.

Viacom18’s Youth, Music and English Entertainment (YME) cluster, is all geared up to set its foot in the rapidly growing digital space of non-fungible tokens with the announcement of the NFT marketplace fullyfaltoonft.com

This launch is said to be a first of its kind in India, from a Youth entertainment brand and creators/users on the marketplace can enjoy the safety benefits of GuardianLink.io’sAnti-RIP NFT technology. The marketplace will offer  ‘fully valuable’ digital art conceptualized and created by the team that brings to life iconic brands like MTV, Vh1 and Comedy Central in India, and is all set to go live on 14^th February 2022.

This initiative will also mark the extension of the FullyFaltoo franchise that went on from being a show on MTV and a brand solutions studio, to now an NFT marketplace, that will launch its diverse range of digital collectibles. Giving fans the opportunity to claim ownership over edgy and unique digital art pieces, the exclusive collectibles will also have creations inspired from iconic pop culture properties like Roadies and Bakra, and will be up for auction across the globe. With industry standard security layers enabled, users will be able to buy the NFTs at a set auction price. Users will have to register on the platform to be able to make a purchase through the use of a custodian wallet. The security layers setup by GuardianLink.io are to ensure security of minting, transferring and storing NFTs. 

To ensure wide-spread awareness on its maiden NFT marketplace FullyFaltooNFT.com, the cluster will roll out an elaborate integrated marketing plan that will leverage Viacom18’s presence on digital and linear TV. The Fully Faltoo campaign will also aim at educating consumers about non-fungible tokens and digital collectibles, while attracting viewers to bid on the platform.

Viacom18’s Fully Faltoo will go live globally on 14^th February, 2022.