Warner Media's Pogo has announced a week-long programming stunt to celebrate Republic Day from Monday, January 24, 1PM onwards. Kids and families will get to enjoy their favourite Indian animated character, Chhota Bheem with the launch of a brand-new series ‘Bheem In TheCity’ and popular Chhota Bheem movies in Hindi, Tamil and Telugu. 

Featuring an up-tempo title track by leading rapper Raftaar, the new series will showcase Bheem and his friends, Chutki, Raju, Jaggu, Kaalia, Dholu and Bholu who after their memorable feats in Dholakpur continue their adventures in the ultra-modern city of RaunakSheher. Joined by Abhimanyu, Bheem’s doting dad, the kids explore every nook and cranny of the city, finding moments of fun, joy and togetherness while keeping Raunak Sheher safe from the threat of new villains.

Speaking on the title track, rapper Raftaar said, “‘Bheem InThe City’ is a fresh take on the household character, and its title track needed to reflect this novelty and excitement. I added my signature rap to the quirky lyrics to create one of the most hatke theme songs for the show. I had a blast making this track, and hope to see kids rapping to it.”

To amp up the week of excitement and adventure with Chhota Bheem, Republic Day week celebrations on Pogo will include high-octane promotions through extensive digital marketing, influencer engagement, brand integrations along with on-air activations.  Pogo has collaborated with BIG FM for an on-air radio contest where listeners can answer simple questions to win exciting gift hampers.