Abhay Prasad a.k.a. Devil The Rhymer at just 22 years sets a new record at India Book of Records with his song Psykalone, part of his 5 track debut EP of the same name that encapsulates his journey.
Devil The Rhymer aka Abhay Prasad, releases his much-awaited debut 5 track EP Psykalone on IncInk that is now available on all major streaming platforms. With his title track from his EP Psykalone, the warp-speed rapper from Delhi sets a new India rap record - Rapping 478 words in 1 minute in his EP's title track Psykalone. Taking claim of the top spot as the chopper rap champ in the country. Devil The Rhymer as the name suggests is Abhay's alter ego with many different shades- mischievous yet dark, fun but angry. Devil The Rhymer's uniqueness is his bullet fast delivery alongside his tongue in cheek lyrics make him the freshest and most exciting artist to look out for in the Indian rap scene in 2022. The music videos for Devil the Rhymer's first look Its the Devil and his record-breaking video for Psykalone are out now on the IncInk YouTube channel.
The Psykalone EP intriguingly embodies the true tongue in cheek yet drilling essence of Abhay's alter-ego, Devil the Rhymer. The pacy rhymes with dark undertones both lyrically and sonically come through the 5 songs of the EP- Devil's Flu, Banda Bindaas, It’s The Devil, Tera Koi Nahi Hai Bey and the title record-breaking track Psykalone.
Devil The Rhymer was scouted and incubated by the Head of Music at IncInk & producer Rākhis alongside artist-producer Kiss Nuka who worked closely with Devil the Rhymer to beautifully marry both their signature sounds whilst working with the artist to achieve the sonic direction he had in mind for himself. Psykalone is a special blend of rap, rhyme and melody in true artistic expression that showcases the vocal dexterity of Devil The Rhymer.
Psykalone takes you on a rollercoaster ridefuelled by the young prodigy baring his heart - where he shares his deeply personal emotions, struggles, learnings and offerings, each of which became a part of the songs of his debut EP.
Before working on his debut EP, Abhay suffered a personal setback, losing his greatest supporter and guide - His father. After taking some time off to deal with his loss, Devil put all those mixed emotions of grief, loss, hope and acceptance into writing these 5 songs that beautifully showcase the heartfelt emotion, relentless flow and dynamic shades of the artist. His father who was his greatest evangelist encouraged the rapper to take the bull by its horns. And the DEVIL hasn’t disappointed!
The album art for the Psykalone EP has been conceptualized and created at the IncInk Art Studio by Mihir Sud and Avian D'Souza. The album art is an imagined original piece that takes inspiration from the story and artist moniker of Devil The Rhymer adding another layer to the visual narrative alongside the music visuals.
The music videos for Devil The Rhymer have been co-created by filmmaker and co-founder of IncInk, NavzarEranee, IncInk Creative Director (Art & Design) Mihir Sud & co-directed by filmmaker Nisrin Aziz.
It’s The Devil is Abhay's open letter to his mother and the first look into the artist. Psykalone is the next step in the artist's journey - where he's unleashing his record-breaking fury and unabashedly showcasing his skill to his naysayers and the rest of the world.
Devil The Rhymer - rapper states, “I am so excited to have Psykalone out for everyone to hear and experience it with me. This EP is very close to my heart because I have put all of my deep dark emotions and life journey so far into it. Being vulnerable, is very personal for me. Through my work, I want to inspire my generation, if my work touches even one life then that's all I can ask for. I want to make my family and friends proud but still, there is one person who will always be special for me, My Dad and yes I'm doing this for him and just because of him I'm Devil The Rhymer. Through writing these songs he was with me in spirit. I dedicate my rap journey and my EP to my biggest supporter, my dad - who gave me the courage to chase my dream”.