Pursuing its proclivity to India’s boundless musical heritage, Skoda Auto India has launched yet another symphonic stage for aspiring musicians, this time around with a focus on nurturing indigenous musical talent from the heartlands of South India.

Get set to be consumed by Skoda Deccan Beats - a caravan of Carnatic Music and soulful sojourns; conceptualized, crafted and brought to life as a superlative branded campaign by PHD Media and OMG content in collaboration with Laqshya Event Capital and BToS’ artist management, launched on 14th February 2022. Set to the beats of raga-centric melodies at its soul, this culturally relevant talent platformis a refreshing initiative that amplifies the beauty of Kannada, Malayalam, Tamil, and Telugu music.

The pursuit of music is one that Skoda Auto India holds close to its heart – it is a reminder of journeys filled with hope and adventure and one the brand hopes to ride alongside its customers, set to the tune of the lands. Building upon successful music-led initiatives that the automobile brand has curated in the past year like Sonic Roots and Tips Rewind and recognizing the possibilities of bringing people together in a region rich with dialects, languages and symphonies, Deccan Beats will spotlight the shapers and makers of today's Carnatic music circuit and the incredible stories behind it. 

The series is slated in three distinct phases — Talent Hunt, On-Road, Garage Series - featuring 16 rising talented artists from 4 different states. The talent hunt will also feature stellar names from the South Indian music industry such as Andrea Jeremiah (Tamil), Geetha Madhuri (Telegu), Sithara Krishnakumar (Malayalam) and Raghu Dixit (Kannada) mentoring the talent.

The campaign kicked off on the 21st of February 2022.