08th November, 2024
06th November, 2014Though mastering, as a discipline still hasn’t caught up with the Indian audio and sound industry, the awareness levels have surely skyrocketed. Thanks to numerous institutions and well-heeled producers, composers, today we have tracks and albums mastered with great audio quality, leading to an excellent aural experience.
Taking forward this very standpoint, Mastering World, a UK based online mastering network, has launched Audio-Pro, a new business website for sound engineers.
Audio-Pro is a new online website for sound engineers which comes equipped with a custom website builder, social media integration, file transfer tools, invoicing, online payments, news and blogging tools and lots of other neat things. Audio-Pro lets freelance music professionals run their whole business from one website on any device, freeing up their time to make more music.
Mastering World has further partnered with the Indian webstore Sudeep Audio for allowing easy access and response time for Audio-Pro. The partnership is aimed at a better reach and easy processing for the Indian customer base. This will help amplify Mastering World’s reach and add on to their current set of offerings.
Audio-Pro's founder, Donal Whelan has worked in the music industry for over two decades, starting out in London before freelancing and opening his own studio ten years ago. One can be assured that the online tools that are a part of Audio-Pro have been perfected by years of running studio business and collaborating with clients online by Whelan and the folks at Mastering World.
The official launch at The Taj, Colaba on the 29th of October was hosted in conjunction with the reception of the First Minister of Whales, who also introduced the first look of Audio-Pro. Singer-Composer Kailash Kher, Vijay Benegal of OdBle, Ashish Manchanda of Flying Carpet Productions, Ashish Saksena of Purple Haze Studios, Composer Gulraj Singh, etc were present, extending their support to this new venture.
The launch party at the Indian Education Society at Bandra Reclamation in Mumbai on the 1st November saw the presence of some of the top honchos of the music industry including music composer Lesle Lewis, music producer Tarun Shahani, singer Vasuda Sharma, Atul Churamani, MD, Turnkey Music & Publishing, and many others. The launch started off with a traditional lamp lighting ceremony and then was inaugurated by Kersi Lord, veteran music arranger.
On the occasion of the launch, Whelan stated, “We have a good core client base in Mumbai but we would like to reach further afield and find new clients – that is the vision with which we have launched Audio-Pro. Our long-standing association with Sudeep Audio is to ensure that our delivery and services are offered in the best manner possible.”
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