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Home >> News >> Trade News >> Celebrating #Cysterhood with Kraantinaari’s new PCOS rap anthem in a music video
06th May, 2022
Celebrating #Cysterhood with Kraantinaari’s new PCOS rap anthem in a music video

One in five Indian women suffer from Polycystic Ovarian Syndrome (PCOS), and deal with all kinds of symptoms like irregular menstruation, hormonal fluctuations, hair and skin issues, anxiety and depression. Managing PCOS can make one feel isolated, and that is why emerging hip-hop artist and activist, Kraantinari, came up with a rap song about living with PCOS. The catchy rap song has been launched in a music video that features Indian women who have PCOS, and is an anthem for the ups and downs of this hormonal roller coaster, and a celebration of the solidarity the PCOS community shares.

PCOS treatment also brings lifestyle changes that are difficult to adjust to. Ashwini Hiremath, a.k.a. Kraantinaari says, “I thought I would write this song to celebrate people with PCOS, and the complicated feelings we have towards our bodies. No matter where you are in your PCOS journey - we’re all in it together, and we'll get through it with each other's validation and support.”

Kalyani Kulkarni, the director of this music video, talks about her experience on set and says, “Through this project, I got to meet many strong, talented young women. I had a lot of creative freedom to make this music video. We tried to have some powerful visuals of what having PCOS is like - but also wanted to drive home the fact that the burden is lighter with a community.”

The video serves as a reminder - that despite inadequate healthcare, insensitive comments, and the sometimes harsh ways in which we look at ourselves in the mirror - PCOS is less isolating when we talk about it, laugh about it, and of course, sing about it.

SONG CREDITS

Vocals: Ashwini Hiremath aka Krantinaari

Hook Vocals: Pratika Prabhune aka MC PEP

Producer: Abhishek Menon aka Naarcist and Anushka Manchanda aka Nuka

Mix & Master: Shikar Manchanda aka Rakis

Project Guide: Aklesh Sutar aka MC Mawali (Swadesi)

VIDEO CREDITS

Director: Kalyani Kulkarni

DOP: Ashwin Pakhrot

Executive Producer: Ankita Panchal

Creative Producer: Shibika Suresh

Location Courtesy: Gallant Sports, Andheri West

Cast: Ashwini Hiremath aka Krantinaari, Mahima Noelle Moses, Pratika Prabhune, Preeti Sutar, Tamanna Jaisinghani

Here is the link to the video PCOS? Mat Le Stress (Official Music Video) Ft. Krantinaari:

https://youtu.be/5tEFEJU5_mU

 


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