This initiative is an extension of BookASmile’s core belief The BookMyShow office reverberated with the resounding drumming of djembes and the sheer joy that lit up the faces of young beneficiaries from tribal communities at the Drum Circle hosted yesterday.

In the run-up to ‘World Music Day’,BookASmile, the charity initiative of entertainment destination, BookMyShow partnered with Dhunn, The Drum Circle and Snehavardhini Social Trust to host a special Drum Circle for the tribal youth community from the town of Roha (Raigad district) in Maharashtra and spread smiles through the magic of music. Employees of BookMyShow joined the beneficiaries in an evening of revelry anddancing to the beats of their music, in what was a heart-warming and fun evening held at BookMyShow House, Mumbai.

in fostering overall personality development that goes beyond textbook and classroom education by taking entertainment experiences across music, cinema, theatre, sports andartto less fortunate communities. Through the Drum Circle, BookASmile created a circle of inclusion, togetherness, rhythm and sync; messages that were infused through music that breaks all boundaries.

Synonymous with Music Therapy, the novel approach of a Drum Circle aims at spreading joy by offering an opportunity to everyone to express themselves through music. It empowers equality and includes people of all ages, creating a new, collective voice as they drum together.

BookMyShow launched its charity initiative BookASmile in 2014 with a vision to support special causes and enrich the lives of the less fortunate across India through entertainment-led experiences. BookASmile invests a lot of energy to create an inviting community to ensure that they can be privy to opportunities, by incorporating into their lives, activities, and experiences from across genres like Cinema, Sport, Theatre, Music & Arts. The BookASmile initiative has been operational since 2014 and has been integrated into the BookMyShow App and website.

With BookMyShow’s vast customer base, the initiative has been raising funds for special causes whereby every consumer can choose to contribute from Re.1/- per ticket.