15th November, 2024
29th September, 2022Fresh off the success of her internationally acclaimed single Top Guy which has amassed a whopping 2.7 million views, Swiss-based singer-songwriter of Indian heritage, Ridi gears up for the much-awaited release of her next single. Titled Merry Go Round, it is slated for a worldwide premiere on 2nd of September 2022 across Ridi’s social media platforms via PRO Music.
The track was produced by industry veterans; German dance music producer Mousse T, who is a Grammy-nominated producer, and has created three-decades worth of hits, including Tom Jones’ hit song Sexbomb and British Indian music producer Diamond Duggal who also produced of Shania Twain’s 11x platinum album ‘Up!’ The eclectic new single written and performed by Ridi is a buoyant earworm that tackles themes of identity, cultural diversity and fundamental life experiences. Interlacing groovy Indian beats with catchy pop-funk melodies and upbeat lyricism, the single is poised to become a chart-topping radio anthem this year.
The accompanying music video aesthetically captures culturally rich and colourfully vibrant visuals from historic castles to Ridi donning traditional Indian wear, which serves as a befitting ode to the artist’s cultural lineage. The impressive production was co-directed by the creator of the famed music video for Lean On by Major Lazer and DJ Snake.
Commenting on her latest offering, the 18-year-old upcoming pop artist, Ridi says, "Heartbreak, loneliness, love, joy and many more feelings, are all emotions we experience from a young age and are ironically, the same emotions we experience when we’re older as well. So, in essence, we’re all just living on a ‘merry go round'. Merry Go Round explores the circular nature of life and the fact that no matter what age we are, no matter what phase of life we are in, what we go through and the difficulties we experience all come back around in different ways and different complexities. We may choose to forget who we are for a while and instead explore the world around us, but in the end, we will always remember who we are inside, and that no matter what, no one can ever break us."
The latest release comes as Ridi is gearing up for the release of her debut EP next summer.
Here is the YouTube link of the song Merry Go Round,:
