With the multi-lingual feature, users can access the app in their preferred language. They can select their desired language by updating the settings in the app. Once the transliteration changes in the app are selected, all labels, alert messages, prompts etc will be automatically changed in the in the selected language.

Speaking on the addition of new features and for the music app, Siddhartha Roy, CEO, Hungama.com said, “With smartphone penetration increasing and data connectivity reaching middle India, we are seeing a lot of demand from users for accessing content in their preferred language. With mobile broadband subscriber base in India expected to reach 300 million by December 2014. We are seeing a massive opportunity to reach out to Middle Bharat in which they are able to experience the app in their local language. With this feature we are offering personalised experience to our consumers.”

He further added, “Over the last decade Hungama.com has been at the forefront of providing digital music to users across platforms backed by our ability to create engaging experiences. By constantly adding new innovations and features to our music app, we strive to be the one-stop music destination for our users.”

The multilingual engine on the app is powered by Reverie Technologies.

Last month, the company launched a new brand campaign with Hrithik Roshan giving a voiceover, which was met with high success. The Hungama.com app offers songs to its listeners in more than 10 languages and is available across platforms including iOS, Android, Windows, Blackberry, WAP and internet in addition to the digital store fronts of several global telecom providers.