The Indian edition of the world’s greatest music and popular culture voice, Rolling Stone India, Creativeland Asia and Jio Platforms Limited, have come together to launch the go-to short-video app for entertainers, Platfom™. It is poised to be the ultimatedestination for star entertainers, with an ecosystem built for organic growth and steady monetization. It is the social home for singers, musicians, actors, comedians, dancers, fashion designers, and all creators influencing the culture.

The first 100 founding members on the app are by invite-only and are distinguished with the golden tick verification on their profiles. These members are eligible to invite new artist members to sign up through referral programs and will be the first to preview new features added to the ecosystem. And soon, the app will also be open to creators from across verticals.

Platform™ does not prioritise paid algorithms that define growth but instead allows creators to rise through the ranks and reputation – organically, resulting in the monetization of their talent and acontinuedstream of revenue for the creators. This will be done through the silver, blue and red tick verifications which are based on fanbase growth and content engagement – not paid promotions.

The ‘Book Now’ button on all creator profiles allows users, fans and brands to interact with artists and quickly get booked for gigs of all types, partnerships, white-label content production, and more. Additionally, creators will be featured in the Rolling Stone India digital editorials, get premium verification, and monetise their skills through in-app bookings.

The Rolling Stone India ‘Cover of the week’ will soon be a reality for all artists. Platfom aims to empower the creators’ realm and is the only app that helps bridge the gap between them and infinite opportunities.The app has started onboarding talent on the beta version and will go fully live in January 2023.