After a raving success in the UK, McDonald’s India – North and East is launching the brand’s global flagship music IP - i'm lovin’ it Live in India, in partnership with MTV.

Superstar and brand ambassador, Kartik Aaryan unveiled i'm lovin’ it Live with Sanjeev Agrawal, Chairman, McDonald’s India – North and East, Armaan Malik and Anshul Ailawadi – Business Head, Youth, Music and English Entertainment cluster, Viacom18 - at a glittering event in New Delhi.

i'm lovin’ it Live offers a unique opportunity for McDonald’s India – North and East to establish a deeper connect with its fans through their passion for music and to become a part of their lives by creating feel-good moments that matter the most to them.The concept of i'm lovin’ it Live is built on the premise of popular artists coming together and creating unique, never-heard-before compositions, while experimenting with various genres.

Leading this avant-garde musical journey will be 8 artists including Guru Randhawa, Armaan Malik, Arjun Kanungo, Harrdy Sandhu, Shalmali Kholgade and OAFF.

Blended well with local musicians and instruments, thesemelodious compositions will bring out fine cultural nuances bywhich the artists have been influenced the most through 6 original compositions. Music lovers can enjoy these songs exclusively on MTV in a series of 4 episodes.

Excited about the launch of i'm lovin’ it Live, Superstarand brand’s ambassador, Kartik Aaryan, said, “I am super excited to be as the brand ambassador unveiling the McDonald’s IP. I am looking forward to the music that will be created by this exemplary line-up of artists and can’t wait to save it as McDonald’s playlist.”

Thrilled about the launch of i'm lovin’ it Live, Armaan Malik, said, “Musicians express themselves through their emotions, which our fans can feel in our performances and in our music. Many a times, these emotions stem from places and cities that are dear to us. This will not only be a treat to our fans, but also a tribute to those special places.”

To cap off 2022 on a high note, McDonald’s and MTV are going all out for music lovers and treating them with a live concert. After the challenging year of the pandemic, live concerts are now slowly and steadily returning to the proscenium, so bringing i'm lovin’ it Live to India is the brand’s attempt to bring communities together for a delightfully memorable experience.

The curtains of this high-octane music concert will rise on 22 December 2022 and the audience will get to witness the electrifying performance by Harrdy Sandhu and Shalmali Kholgade.