India's leading multiplex chain, INOX Leisure Ltd. (INOX), recently announced the launch of ‘AmpliX’, an innovative seat-integrated sound technology, which offers a 360-degree spherical audio experience on cinema seats.

AmpliX is a next generation audio format that delivers a surround field with the help of binaural technology for an immersive movie-watching experience. With AmpliX, patrons can experience a 3D audio effect from the seats, which stimulates the mechanoreceptors in the patrons’ body and creates a lively and natural audio feel. The technology also syncs the on-screen audio using an algorithm and produces an enchanting sound experience.

With this revolutionary technology, INOX patrons will be able to enjoy extremely fine audio details of the sound from any movie which will make their movie-watching experience a mesmerizing one. With special sound effects emanating from the seat, moviegoers will hear the most true-to-life reproduction of sound, delivering a soul-stirring audio experience, and make them feel as if they are part of the action on the big screen.

Commenting on the launch, Alok Tandon – Chief Executive Officer, INOX Leisure Ltd said “Constant innovations have helped us to remain ahead of the technology curve, and allowed us to offer unique and exceptionally superior experiences to our patrons. As we roll out this state-of-the-art audio innovation for the first time in India, we are ensuring an unmatchable cinema sound experience, which creates a 360-degree audio field with sound emanating from the seats, which also enables the skin to be a part of the audio reception process. As we usher yet another ground-breaking tech- intervention, we have proudly paved the way for more such tech-enabled experiences in the future, which would continue to advance and upscale the cinema viewing experience. We plan to offer the AmpliX experience in our upcoming cinemas in India.”

Becoming the first cinema chain in India to introduce such a sound solution, INOX has rolled out AmpliX, its Premium Sound Format (PSF) technology, in Audi 5 at its flagship cinema, INOX Megaplex at Inorbit Mall Malad, Mumbai. INOX further plans to install AmpliX technology at its upcoming cinemas in Indore and New Delhi. Patrons can enjoy the experience by selecting the AmpliX seats while following the usual ticket booking procedure.