Starting today, fans of Bollywood, Hindi and international music are tuning in to their inner DJ at a radio frequency of 140 characters or less. Saavn and Twitter India are announcing the launch of @SaavnRadio. The new station is now available for streaming on Saavn’s Internet radio product, Saavn Radio. It is the first product of its kind for Indian music fans.

The @SaavnRadio lineup will be curated by Saavn users through Twitter’s real-time information network, and will refresh every few minutes.

To directly influence the station’s programming, users can tweet @SaavnRadio to request a song from Saavn’s robust catalog of Indian and English music. The station will also update based on Saavn users’ shared listening activity on Twitter. Explicit requests will be prioritized over shared songs in each refresh interval, and users will receive an @mention confirmation when their requests are played.

“Our listeners regularly tweet their songs and playlists, so this is our way of using Twitter activity to drive music programming on Saavn. Twitter is the global platform for live, public conversations, and music and entertainment are a big part of it. That music conversation now turns Tweets into a radio station in real time for Saavn users. It’s a defining collaboration and just the beginning of the social music experience we are building,” Saavn Co-Founder and CEO, Rishi Malhotra, said.

“Twitter always has and will continue to encourage innovation in the way the world experiences music. With @SaavnRadio, we are excited to amplify music accessibility and music discovery for our Indian users all over the world,” said Arvinder Gujral, Twitter’s Director of Business Development for India and South East Asia.

Starting today, @SaavnRadio is available for streaming on Saavn Radio for Web, iOS and Android.  The company launched its Internet radio service last December, offering Hindi and English music stations according to mood, genre, season, artist, or track. Saavn Radio is free for all users and ad-free for Saavn Pro subscribers.