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Home >> News >> Trade News >> Nexa Music presents "When You Criticise" - A melodic finale celebrating 8 Years of innovation and artistry
27th July, 2023
Nexa Music presents "When You Criticise" - A melodic finale celebrating 8 Years of innovation and artistry

Nexa Music, Maruti Suzuki’s Nexa celebrates their 8th Year Anniversary with the release of the season finale of their original English music IP, When You Criticise. a composition from AR Rahman.

In the true spirit of the property, When You Criticise encapsulates the everlasting essence of music, with A.R. Ameen’s debut English original, fostered by the composition of the maestro A.R. Rahman aims to elevate the benchmark set by the previous season and provide a revolutionary message to fill the void of criticism. Subha, an internet phenomenon, joins hands with this exceptional pair to bridge the gap between sensational music and impactful lyrics.

The foot-tapping composition of When You Criticise, aligned with A.R. Ameen's soulful voice and Subha's lyrical expertise, promises to captivate audiences and leave them enthralled by the euphoric journey. The compelling narrative in the video complements the song's emotive storytelling, serving the perfect blend of the audio-visual spectrum.

A R Rahman says, I’m all energized to do a song along with a new breed of over 24 singers. The song “When You Criticise” came alive with Shuba’s lyrics — she is a brilliant, multi-faceted singer-songwriter who understands today’s vibe from a global perspective especially complementing young Ameen’s state of mind and musicality. I’m glad the song is being received well! Nexa Music is truly encouraging us to come up with more exciting and colorful music.”

 


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