Percept Profile, the Public Relations Company of Percept Limited, has bagged the prestigious Stakes 2023 – PR and Communications Excellence Award in the ‘Best Travel & Tourism’ category for the extensive and innovative portfolio of work executed for Madhya Pradesh Tourism Board (MPTB). The glittering Awards Ceremony held on 13^th October, 2023 at the DoubleTree By Hilton in Delhi was attended by doyens of the PR and Communications industry.

The third edition of the Stakes PR and Communications Excellence Awards was Agency Reporter’s annual ode to communications professionals who have transformed businesses by illustrating their best strategies and skills over the past year. The awards recognized the contribution of communications professionals and agencies who have brought valuable and lasting impact to the dynamic communications landscape.

The Stakes 2023 – PR and Communications Excellence Award in the ‘Best Travel & Tourism’ category acknowledged and honored Percept Profile’s dynamic and enduring contribution in creating effective brand visibility for Madhya Pradesh Tourism Board (MPTB) over the past year. Percept, in collaboration with District Tourism Managers, DATCC, NGOs, and key stakeholders, had determinedly and successfully driven an extensive awareness campaign for MPTB pan India. Through a series of pioneering initiatives spanning local community engagement, digital and on-ground media outreach, and partnerships with tour guides and operators, the agency had fostered mass awareness and top-of-mind recall about MPTB's schemes, initiatives and USPs.

Neha Agarwal, Vice President – PR, Percept Profile said, “Winning the mandate of managing the esteemed portfolio of Madhya Pradesh Tourism Board was a huge challenge and a pivotal moment for Percept Profile. Over the past year we strived to create brand visibility for a nascent State of India that held great potential but had not yet pushed the envelope in its marketing and communications endeavors. The coveted Stakes Award for ‘Best Travel & Tourism’ stands testimony for the bespoke work created for MPTB, inclusive of the extensive research undertaken for the brand, innovation, unique synergy partnerships instituted, campaign hits and misses, and vast strides accomplished in positioning Madhya Pradesh as a leading tourist destination with institutional and retail segments alike in the global and domestic market. We are really honored to receive this award and would like to thank MPTB for their unwavering faith bestowed in us.”

Percept Profile’s cutting-edge PR activities extended to nationwide roadshows, school activations, and identification of previously unexplored tourist destinations across Madhya Pradesh ensuring their integration into the narrative of the vast MP tourism landscape for the discerning traveler. Additionally, Percept facilitated the development of local synergy opportunities, educated travel professionals about MPTB policies, and identified new potential markets based on tourist behavior analysis and consultations. Through their strategic efforts, Percept significantly bolstered awareness and engagement for MPTB, enhancing the overall tourism landscape in Madhya Pradesh.