The launch of the music has begun with the song 'Sooraj Dooba Hain Yaaron’, sung by India’s beloved soulful singer Arijit Singh. As a part of the exclusive launch, ROY’s music and videos will be available on the home page of Hungama’s platforms across devices. 

Easing user discovery of the songs from the movie, the music will also be featured in various sections across Hungama including Editor Pick’s, New Releases, etc. The music will also be added to the playlists for the stars like Ranbir Kapoor, Jacqueline Fernandez and Arijit Singh. In fact, given the initial buzz around the song ‘Sooraj Dooba Hain Yaaron’ Hungama will also be adding to song to the Top Song and Bollywood Top 40 playlists. 

On the mobile apps for Hungama, users will see a splash screen on the launch of the album and receive push notifications. On Hungama’s WAP platform users will be given options to download individual singles from the movie along with an exclusive showreel of videos from ROY. The music from ROY will also feature in artist radio sections across Hungama’s platforms. 

As a part of the promotions of ROY’s music in the digital space, Hungama, which has India’s largest base of registered users for music streaming services, will be communicating to its users with email campaigns as well as connecting with its highly engaged social media community  of fans on Facebook, Twitter, etc.

Commenting on the release, Siddhartha Roy, CEO of Hungama.com said, “ROY is one of the most anticipated movie of 2015, and it gives us great pleasure to be the first to bring thier music to our consumers. With our long-standing partnership with T-Series, we will continue to introduce several such launches in 2015 for our users.”