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Home >> News >> Trade News >> Indo-Canadian Songstress Neela unveils animation music video for latest single ‘Forgive’
20th March, 2024
Indo-Canadian Songstress Neela unveils animation music video for latest single ‘Forgive’

Renowned singer-songwriter Neela, is preparing to enchant audiences with the release of her groundbreaking animation music video for the latest single, Forgive which was released on 15th March. 

Forgive, delves into the intricate layers of forgiveness and self-worth amidst heartache. Penned and composed by Neela herself, the R&B Soul track promises to captivate audiences with its raw emotion and soulful melodies.

She says, “The lyrics of "Forgive" explore the complex emotions tied to love, forgiveness, and letting go. Despite the heartache, there's a profound maturity in the willingness to forgive and find self-worth.  The song implies that the lessons learned and the healing experienced in this relationship will not be forgotten and passed on to future generations, fostering growth and understanding. Ultimately, the repeated refrain of "I will forgive, but I don't know if I'll love again" echoes the ongoing internal struggle and the uncertain journey ahead. The song captures the bittersweet essence of love, forgiveness, and the unpredictable nature of what comes next”.

Produced by Juno and Grammy Award winning Akeel Henry and Kevin Ekofo, and mixed and mastered by Colin Leonard at SING Mastering, Forgive is a testament to Neela's evolution as an artist. Infusing soulful raspy vocals with indie-R&B musicality, Neela delivers a performance that is both raw and compelling.

In a remarkable creative endeavor, Neela drew inspiration from her personal experiences of love, heartache, resilience, self-discovery, and forgiveness to craft a visually stunning narrative. Whe asked on her approach on the creative and writing process, she shares that it was the emotions that she was going through that made the song it is. “Forgive was written on my guitar and a desire to express and release the emotions I was moving through. Afterwards I worked with Juno and Grammy award winning Akeel Henry and Kofo on the production of this song”.

The accompanying animated music video, directed by Purusha Anokhei and Neela, transports viewers on a visual journey through the vibrant landscapes of India, paying homage to Neela's ancestral roots. The duo received two prestigious grant awards from MVP Prism and Factor who have supported the making of their animation. Through stunning metaphorical imagery, the video brings to life the song's themes of self-acceptance and love.

We wanted to expand our artistry, so teaming up with my Creative Director Purusha Anokhei we created an animation storyboard with the backdrop of India showcasing my ancestral roots. Our idea was accepted by two prestigious awards MVP Prism and Factor who have supported the making of our animation. Using metaphors in the animation we showcase my journey to self-acceptance and love” says the singer whose song Forgive is the eighth original song on her playlist.

This music video for the song was created thanks to the generous support of the MVP Project, a joint initiative of RBCxMusic and the Prism Prize (administered by the Academy of Canadian Cinema & Television), FACTOR, the Government of Canada, and Canada's private radio broadcasters.

Following the success of her previous singles, You'll Never Know and Tease, which garnered over 2 million views and streams worldwide, Neela's latest offering is poised to make waves in the music industry. With her highly anticipated EP, Exposed, set for release in the coming months, Neela continues to push boundaries and explore new musical horizons, promising nothing short of excellence for her growing fan base.

For those who came in late, Neela is a Toronto-based singer-songwriter known for her soulful vocals and emotionally charged lyrics. With a unique blend of soulful vocals and indie-R&B musicality, she continues to captivate audiences worldwide.

As a singer, Neela is a multi-talented international singer-songwriter, hailing from the vibrant arts communities of Toronto, Canada and Lucknow, India. She is captivating audiences worldwide leaving an indelible mark with her raw and heartfelt compositions. Combining her soulful raspy voice with captivating indie-R&B musicality and eclectic instrumentation, Neela's music resonates with listeners on a deep and emotional level. 

In 2019, she made her debut with Lovers in Danger ' produced by Juno Award-winning, Beatchild (Drake, Justin Nozuka). In 2021, Neela released Prelude with 3x Grammy Award-winning producer, Chin Injeti (Eminem, Lecrae). In 2023, Neela released her highly anticipated third EP, “Exposed”, produced by Grammy Award winning Akeel Henry (John Legend and Mary J. Blige) further solidifying her status as an innovative and boundary-pushing artist.

Neela's other singles, You'll Never Know and Tease, have garnered significant attention from esteemed platforms including Rolling Stones, CTV, ETalk Canada, India's VH1 TV, the Sunday Guardian and CBC. These tracks, along with her music video that beautifully incorporates her Indian ancestry, have accumulated over 2 million views and streams across various platforms.

Her live performances have enthralled over 3000+ audiences and captivated crowds at renowned festivals such as Toronto Dundas Square Desi-Fest, NXNE, Canadian Music Week, School Night, Velvet Underground, and Indian Summer Festival.

Currently, she is diligently working on her highly anticipated debut album, which showcases her exceptional talent, incorporating both English and Hindi lyrics, besides going back to taking classical music lessons.  “I’ve also been back in classical Indian music school, expanding my knowledge and practice of raags with the guidance of my guruji”, she signs off.

Click on the link below to watch the YouTube music video of Forgive.

https://www.youtube.com/watch?v=Daz8ODt32-w

Details:

Genre: RnB, RnB Soul

Language: English

Label: Independent

Audio Credits:

Sung by: Neelam Khare @neelamusic

Written by: Neelam Khare @neelamusic

Produced by: Akeel Henry and Kevin Ekofo 

(@akeel.music @kevinekofo)

Mixed & mastered by: Colin Leonard at SING Mastering

Composed by: Neelam Khare

Video Credits: Purusha Anokhei and Neelam Khare @anokhei 

Press Photos: Purusha Anokhei


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