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19th June, 2024
Artium Academy's heartfelt tribute: Uniting Humanity Through Music on World Music Day

Artium Academy unveils a deeply moving initiative this World Music Day with its 'Music for All' campaign. More than just a celebration, this campaign is a heartfelt tribute to the profound and unifying impact of music on humanity.

At the heart of this initiative lies a powerful film that captures the stories of individuals whose lives have been transformed by music. From an ex-army major finding solace after battle, to a doctor battling illness, each story illustrates how music has become a beacon of hope and renewal. There's a young man with autism whose world expands through melodies, a brave young girl who finds peace despite losing her sight to conflict, and even a person who, despite past hardships, discovers redemption through the art of music.

In this film, we witness an 8-year-old's infectious joy as they discover the magic of music, juxtaposed with the inspiring journey of an 83-year-old who finds renewed purpose through melodies that echo a lifetime. Music becomes more than notes; it becomes a lifeline for an individual with a neurocognitive disorder, gently guiding them back to vitality. The daily practice of music by an expectant mother underscores its nurturing power, affirming life in its purest form.

The campaign film has been launched across Artium’s social media platforms on YouTube, Instagram, Facebook and X (formerly known as twitter).

Through these diverse narratives, the campaign eloquently portrays how music transcends barriers of language, ability, and circumstance, uniting us all in a shared harmony. It's a testament to the academy's mission to foster inclusivity and dismantle societal walls through the universal language of music.

Artium Academy invites everyone to experience the 'Music for All' video and join the movement to celebrate the transformative power of music. Together, let's embrace this initiative and spread the message that music belongs to everyone, crossing all boundaries with its universal melody.


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