Radio City has partnered with Beatchain, the innovative technology company behind a groundbreaking A&R tool, to launch Muzartdisco.

Debuting at All About Music, India's only B2B music industry conference, in Mumbai on 6 August 2024, Muzartdisco opened its doors to the vast and diverse community of Indie artists worldwide, providing access to Beatchain’s range of creator services, tools, and educational content tailored for Indie artists.

Beatchain’s white-label technology powered digital ‘arenas’ that could be owned and customized by music companies and labels, catering to artists across genres and territories. Muzartdisco offered a comprehensive suite of tools for distributing, promoting, and marketing music while allowing artists to retain their full rights and gain exclusive data insights into the performance of their music through a personal dashboard. The platform aimed to revolutionize the country’s music scene by empowering independent artists and amplifying their voices globally.

Artists using Muzartdisco had the chance to earn career-changing opportunities offered by Radio City, including a nationwide radio breakout campaign with airplay, social media shoutouts across its networks, an artist of the month website feature, and a nomination for a Radio City Freedom Award – a nationally recognized awards ceremony celebrating Indie music. Additionally, it provided unique studio sessions, mentoring, collaborations with renowned artists, writers, and producers, and photoshoots. The platform also included a "Fan Builder" feature, enabling artists to build a sustainable fan base and create a thriving music career.

Understanding the need of the hour, Radio City strengthened efforts through “Radigitalization” to seamlessly transition from radio to digital. By tapping into various digital platforms, they ensured that their content reached where the end consumer was, maximizing reach and visibility for individuals and helping them gain the recognition they deserved.