The Mahindra Group has released Sab Cultures, an immersive six-part docu-series on Disney+ Hotstar that offers an enriching experience for music lovers, theatre enthusiasts, and anyone passionate about exploring culture beyond mainstream entertainment.

The series spotlights Mahindra’s six iconic festivals: Mahindra Blues, Mahindra Excellence in Theatre Awards, Mahindra Kabira Festival, Mahindra Independence Rock, Mahindra Sanatkada, and Mahindra Percussion Festival. Each episode delves into the origins, essence, and cultural impact of these festivals on the communities they serve. From Blues and Rock to Folk, Classical, Theatre, Food, Art, and Literature, viewers are treated to live performances, artist interviews, and behind-the-scenes stories.

The Mahindra Group has released Sab Cultures, an immersive six-part docu-series on Disney+ Hotstar that offers an enriching experience for music lovers, theatre enthusiasts, and anyone passionate about exploring culture beyond mainstream entertainment.

The series spotlights Mahindra’s six iconic festivals:

Mahindra Blues, Mahindra Excellence in Theatre Awards, Mahindra Kabira Festival, Mahindra Independence Rock, Mahindra Sanatkada, and Mahindra Percussion Festival. Each episode delves into the origins, essence, and cultural impact of these festivals on the communities they serve. From Blues and Rock to Folk, Classical, Theatre, Food, Art, and Literature, viewers are treated to live performances, artist interviews, and behind-the-scenes stories.

The docuseries is structured into six 20–25-minute episodes on Mahindra’s Season of Festivals, which runs from November to March every year. The series is created and developed by Disney+Hotstar Creativeworks, IPG media brands in collaboration with Open Highway productions and Guts Media Entertainment Private Limited. Sab Cultures is now streaming exclusively on Disney+ Hotstar.

Mahindra Independence Rock:

The birthplace of India's rock and metal scene since 1986, iRock has become the crucible where musicians become legends. Revived by the Mahindra Group, the festival continues to inspire new generations of artists, completing two successful years under Mahindra’s guidance.

Mahindra Blues Festival:

Over the last 11 years, the Mahindra Blues Festival has established itself as Asia’s largest blues festival, placing the genre on the global map. With an unparalleled atmosphere and a global following, this festival has become a cornerstone of the global blues community.

Mahindra Kabira Festival:

Set in the ancient city of Varanasi, the Mahindra Kabira Festival celebrates the timeless teachings of the mystic poet Kabir. This festival offers a serene experience of music, literature, and the arts, echoing Kabir's message of inclusiveness and unity.

Mahindra Sanatkada Festival:

Launched in 2010, this festival distils the essence of Lucknow’s rich cultural heritage. The Sanatkada Lucknow Festival has grown from a small community event to a city-wide celebration, attracting thousands of visitors and becoming a vital cultural institution in Lucknow.

META - Mahindra Excellence in Theatre Awards:

Over two decades, META has evolved into the most significant celebration of Indian theatre, recognizing, and honouring every facet of theatrical brilliance. This episode celebrates META’s dedication to nurturing diverse voices and talents in the Indian theatre landscape.

Mahindra Percussion Festival

A unique celebration of rhythm and percussion, this festival showcases the power of beats that have shaped social and cultural activities for centuries. The Mahindra Percussion Festival stands as a groundbreaking platform, bringing together homegrown and international percussion artists for never-before-seen collaborations.