Saregama, proudly announces the addition of the iconic Daler Mehndi to its artist roster. This collaboration marks a significant milestone as Saregama and Daler Mehndi join forces to elevate his live performance business across platforms, including colleges, festivals and corporates. Recognized as a legend in the live events industry and popularly known as the ‘Messaih of Masti’ or the Father of Indian Pop Bhangra music, Daler Mehndi's continued influence as a live performer makes him a perfect fit for the Saregama roster.

Daler Mehndi has spent decades pioneering the live music scene, captivating audiences with his dynamic stage presence and electrifying performances. From event performances to sold-out shows, his shows have always set benchmarks in the industry. By partnering with Saregama, known for its artist management prowess and global-standard live events, the collaboration promises to take Daler Mehndi’s live performances to unprecedented heights offering fans a more wholesome experience. Saregama’s recent successes with artist stalwarts, such as concerts with DIVINE, the ‘Yeh Shaam Mastani’ show featuring Zeenat Aman, and the upcoming 13-city ‘Dil-Luminati India tour’ with Diljit Dosanjh, are testament to the label’s deep-rooted expertise in producing large-scale events.

Commenting on the partnership, Daler Mehndi said, “I am thrilled to be joining hands with Saregama. Their reputation in artist management and live events is unmatched, and I’m excited to embark on this new journey with them. Together, we will bring more energy, more music, and more unforgettable performances to audiences around the world.”

Amidst other releases by the artist, Daler Mehndi’s refreshed version of his iconic party anthem Na Na Na Na Na Re, the song, which originally united generations on the dance floor, has been given a modern twist and is already being embraced by fans, globally across age groups. With over 7 mn streams in a week of release, this remix has reaffirmed its place as a timeless hit.

“We are proud to welcome Daler Mehndi to our roster,” said Siddharth Anand Kumar, Senior Vice President, Films and Events at Saregama. “Daler Mehndi is more than just an artist—he is an emotion. His energy, his music, and his presence have always had a special connection with fans. At Saregama, we have the expertise in both artist management and live event production to support him and take his performances to even greater heights. Together, we will continue to push boundaries and reach new milestones.”

Beyond his musical endeavors with hits like Jaragandi, Daler Mehndi has also been expanding his artistic footprint. Marking 30 successful years in the music industry, the legendary Daler Mehndi is expected to innovate and provide a new sound - Rabab. Fans can expect more on this from the artist in the coming months.

With this powerful partnership, Daler Mehndi and Saregama are set to redefine the landscape of live performances and continue their legacy of delivering unforgettable music and entertainment.