Pokémon has joined forces with India’s leading rapper and pop icon, Badshah, to launch India’s first-ever Pokémon music video. This groundbreaking collaboration shows Pikachu, Jigglypuff and other Pokémon dancing to Badshah’s signature sound and foot-tapping beats.

The high-energy music video is a visual treat that attempts to bring Pokémon closer to Indian audiences in a way that resonates best with them - music and dance. With a catchy rhythm and simple hook step, the music video is set to make waves as the new party anthem.

Recognized as one of India’s most celebrated artists, Badshah has a unique ability to connect with young audiences through his music, making him the perfect partner for this collaboration. His involvement aims to introduce Pokémon to a new generation of fans while broadening the spectrum of entertainment for long-time enthusiasts.

Expressing his excitement Badshah shared, “I’ve loved watching Pokémon, and like millions of fans around the world, I was always captivated by its world of adventure, friendship, and determination. Being able to collaborate with such an iconic global brand is truly a dream come true. Imma Be Your Pokémon is a song expressing friendship and commitment. It represents the bond shared by Pokémon buddies and their trainers. It’s about being there for someone through thick and thin, and making the impossible possible together. I can’t wait for fans to share this song with their loved ones and vibe along with Pokémon.”

The music video promises a cinematic experience, featuring dynamic Pokémon animations, vivid colours, and immersive storytelling. It encapsulates the essence of Pokémon’s adventure-filled world while celebrating the rhythm and energy of Indian music.

Pokémon has been actively working to broaden its footprint in India, and this music video is a strategic move to reach a diverse demographic. By leveraging music as a medium, the company aims to introduce Pokémon to new fans while strengthening the connection with existing ones.

With so much to enjoy, this music video is set to become an innovative example of merging different streams of entertainment to provide a fresh experience to the audiences.

What is The Pokémon Company?

The Pokémon Company was established to manage the Pokémon brand. Currently, the company develops and produces video games, which is where Pokémon originates, as well as trading card games, animated TV series and movies, merchandise, tie-up promotions, events, and the Pokémon Center, directly managed Pokémon shops.

What is Pokémon?

Pokémon began with the "Pokémon Red Version" and "Pokémon Green Version" video games launched in Japan in 1996 for the Game Boy platform. It proceeded to expand into the realms of trading card games, TV anime, film, apps, merch and so much more, making Pokémon a name known and loved all around the world.