Indian rapper Emiway Bantai, renowned for his distinctive style and trailblazing contributions to the independent music scene, has released his latest single, Badshah through Believe Artist Services. This high-energy track blends hip-hop with a nostalgic nod to Bollywood, sampling the iconic "Badshah Oh Badshah" from the 1999 Shah Rukh Khan film.

Badshah continues Emiway’s tradition of delivering powerful, raw, and unapologetic music, expertly showcasing his unique rapping style and ability to connect with his audience. Produced by Tony James, a long-time collaborator who has contributed to several of Emiway's previous tracks, including the Machayenge series, this new release maintains the signature sound that has resonated with millions of listeners.

The track stands as a path of Emiway's evolution as an artist, where his creative lyricism meets Bollywood nostalgia, making it an anthem for both hip-hop enthusiasts and fans of classic Indian cinema.

With the teaser racking up over 1 million views on YouTube and skyrocketing to #2 on the charts within just 24 hours of its release, Badshah is set to leave an indelible mark.

Believe Artist Services formed a distinctive and strategic partnership, handling every aspect of marketing and distribution as the key partner for the project.

The Rapper, Emiway Bantai, shares his personal perspective on the inspiration behind and the creative process of crafting his EP, “Since childhood, I have been a fan of the King of Bollywood, Shahrukh Khan and when the opportunity came to create this song for the Badshah of Bollywood, I immediately went to the studio and got busy. We all have grown up singing along SRK songs and some of our core childhood memories are linked with these songs. I took the opportunity of creating the EP which is the best of both worlds, Bollywood and Hip Hop. I have always worked independently, always on my terms. Discussions were going on for a while with Believe for this EP, but we only went ahead once the deal was locked on my terms. There are more iconic tracks coming up in the Bajis EP, which my fans are going to love. Big shoutout to the teams at Believe for their constant support.”

Emiway Bantai, based in Mumbai, is one of the most prominent figures in India’s independent music scene. Known for his distinctive rapping style and dedication to creating authentic, high-quality music, Emiway has built a massive following, both in India and internationally. With over 21.5 million subscribers on YouTube, he holds the title of the independent Indian musician with the highest number of subscribers. His influence extends beyond borders, having collaborated with global artists such as Macklemore, Snoop Dogg, Celine Sharma, and Dax, cementing his status in the global hip hop community.

Badshah is now available across all major streaming platforms.