Prepare for a transformative sensory experience. The world’s foremost and Asia’s largest Bollywood music festival, Bollywood Music Project (BMP), is set to redefine the live event and IP landscape with its highly anticipated seventh edition - Bollywood Music Project 2025. Yes Bank, the 6th largest private sector bank in India, is the title sponsor for the 2025 edition of Bollywood Music Project.

This year, Yes Bank Bollywood Music Project 2025, a collaborative venture between EVA Live and TM Ventures Pvt. Ltd., will dramatically expand its on-ground presence, covering two of India's most vibrant cultural hubs - Gurugram and Mumbai.

Under the evocative theme and tagline, ‘All The Feels, All The Hits’, Yes Bank Bollywood Music Project 2025 will deliver a meticulously curated four-day live extravaganza featuring over 100 artists across 15 genres and 2 stages, offering more than 32 hours of unmatched music and dance experience to an anticipated audience of over 1,00,000 across both cities.

This 2025 extravaganza will ignite Gurugram's Backyard Sports Club on 21st - 22nd February, 2025, before electrifying Mumbai's Jio Garden, BKC on 15th - 16th March, 2025.

Since its inception, BMP has attracted over 6,00,000 attendees and over 100 million digital impressions, showcasing the talent of over 200 prominent names from the Indian film-music fraternity, a feat singlehandedly achieved by BMP within the South Asian festival landscape. The festival upholds a brilliant legacy of over 250 artists, including names such as Amit Trivedi, Arijit Singh, Benny Dayal, DIVINE, Sunidhi Chauhan, Vishal Shekhar, Raftaar, Neha Bhasin, Shilpa Rao, Jonita Gandhi, Badshah, Farhan Akhtar, Nucleya, Javed Ali, Sukhwinder Singh and Ajay Atul who have showcased at previous editions.

Yes Bank Bollywood Music Project 2025 moved beyond just a celebration of musical talent; it is set to be a cultural event that connects with people of all generations through the emotions and diversity of Bollywood music. The festival’s tagline, ‘All The Feels, All The Hits’, reflects this new vision. ‘All The Feels’ taps into the emotional power of Bollywood music, capturing a wide range of human experiences – from joy to sorrow, love to nostalgia. This makes the festival not just about entertainment but an exploration of Bollywood’s emotional depth. Paired with ‘All The Hits’, it promises a lineup of well- known artists performing chart topper favorite Bollywood songs, ensuring a dynamic and exciting musical experience. The combination of emotional connection and top-tier music aims to create an unforgettable festival that offers something for everyone.

Beyond the live performances, Yes Bank Bollywood Music Project 2025 will feature an array of exclusive partner brand activations, curated food and beverage courts, interactive art installations, a flea market, and dedicated adventure and experiential zones, designed to elevate the holistic attendee experience.

Yes Bank as the title sponsor for the event, proudly aligns its commitment to enriching customer experiences and fostering India's vibrant cultural landscape.